Attractive prices on Allegro.pl during Septembers shopping festival
The analytical team of Modvise has conducted a study comparing prices of products available during the start of 2021 Allegro Smart! Week shopping festival. The promotional week has started on the 27th of September. Allegro Smart! Week are 7 days in the year where the biggest and most popular polish marketplace guarantees the best prices across the market. We have compared prices to top shops like Amazon.pl, MediaMarkt, Leroy Merlin and Empik. The study has shown that prices on Allegro where even 30% lower than on competitors websites (depending on analysed category).
Autumn has always been the start of the biggest shopping promotional season of the year. Almost in every case there is the thought in consumers’ minds if those promotions are authentic and if discounts and rebates are real potential savings. That is why at Modvise we have harvested data from over 60 leading polish shops and compared them against allegro.pl. The study clearly shows that allegro.pl and Smart! Week is the perfect start into the shopping season and that we can expect a very interesting end of the year with many amazing and most importantly real promotional activities. – Marek Kemnitz, Head of Sales w Modvise.
Smart! Week is a promotional season conducted by Allegro every year, which is directly linked to their Smart! offering. We have analysed 25 products from various categories like: Consumer Electronics, Heath and Beauty, Moto and Home and Garden.
During this years Smart! Week best prices have been offered in the Consumer Electronics category. For example the gaming console Xbox S could be bought 246 PLN cheaper than on Amazon.pl. The same applies to the Health and Beauty category where for the whole category Allegro reached prices lower by even 24% and for the Home & Garden category ca. 23% lower than all other shops.
Exact results of our study can be found below:
|Category||SKU||Allegro Price||Competitor Price||Competitor||% diff in price|
|Home & Garden||Wiertarko-wkrętarka Einhell TH-CD 12-2 Li||119,00||179,00||Amazon.pl||-34%|
|Home & Garden||Szlifierka kątowa Metabo W 850-125||179,00||244,88||Amazon.pl||-27%|
|Home & Garden||Mop parowy Vileda Perfect Cleaning Steam 146574||159,00||212,89||Morele||-25%|
|Home & Garden||Odkurzacz Karcher WD 2 1.629-761.0||189,00||199,00||Carrefour.pl||-5%|
|Electronics||Soundbar Samsung HW-Q60T||799,00||1059,00||Morele||-25%|
|Electronics||Smartwatch realme Watch 2 Czarny||199,00||249,00||Komputronik||-20%|
|Electronics||Laptop HP 15s Ryzen 5-5500/8GB/512 IPS||1999,00||2549,00||Sferis.pl||-22%|
|Electronics||Xiaomi Roborock S5 Max Biały 0,46 L||1399,00||1649,99||Avans||-15%|
|Electronics||Odkurzacz Mi Robot Vacuum Mop Pro White||999,00||1178,20||Morele||-15%|
|Electronics||Goodram Dysk PX500 512GB M.2 PCIe 3×4 NVMe 2280||189,99||219,00||x-kom||-13%|
|Electronics||Sodastream Spirit Megapack Czarny (+2 butelki)||246,90||277,20||Morele||-11%|
|Electronics||Smartfon Apple iPhone 12 128GB White||3599,00||3849,00||Amazon.pl||-6%|
|Moto||Kamera samochodowa Mio Mivue C560||249,00||349,00||Komputronik||-29%|
|Moto||Alkomat BACscan F-50 sensor elektrochemiczny||199,00||277,99||Morele||-28%|
|Sport||Hulajnoga elektryczna Xiaomi Essential Electric||999,00||1149,00||X-kom||-13%|
|FMCG||Tabletki do zmywarki Finish Quantum 100 szt.||47,99||53,00||Avans||-9%|
|FMCG||Vileda Suszarka na pranie Infinity XL||134,99||171,33||Amazon.pl||-21%|
|Toys||Skip Hop Zabawka do raczkowania Explore & More||89,99||138,00||Komputronik||-35%|
|Toys||Lego Friends Salon fryzjerski w Heartlake 41391||54,99||74,90||MediaMarkt||-27%|
|Health & Beauty||Pampers chusteczki pielęgnacyjne Sensitive 12×52||45,99||49,89||Apteka Gemini||-8%|
|Health & Beauty||Davidoff Adventure M EDT 100 ml||54,99||78,30||Notino||-30%|
|Health & Beauty||Hugo Boss Bottled Night M EDT 100ml||116,00||168,81||Superpharm||-31%|
|Health & Beauty||Szczoteczka Oral-B Vitality Cross Action D100 W||54,99||75,49||Smyk||-27%|
|Health & Beauty||Calvin Klein In2U EDT 150 ml woda toaletowa kobieta||74,99||80,89||Superpharm||-7%|