Since The Polish version of Amazon has launched in March 2021, the popularity of Amazon.pl is constantly growing. Finally, Polish consumers do not need to use the German version of the platform to make purchases, as it was before. Now, shoppers simply can visit Amazon.pl and sail away in a shopping euphoria. As a matter of fact, it is about time because Amazon has been present in Poland for years with its logistics centers, and everybody has expected “that final” decision for a longer time.
The Polish version of the Amazon marketplace launch is exciting news not only for buyers. It also means new sales opportunities for e-commerce. Now, Brands, Manufacturers, and Vendors, who are already present in Poland or would like to enter the Polish market, can post their offers on Amazon.pl.
But, how can you reach new customers and attract their attention to your products? With the launch of Amazon Ads in Poland on January 10th, advertising on Amazon.pl is the answer.
What is Amazon Ads, and for whom
Amazon Ads, called Sponsored Ads, is an advertising campaign creation solution dedicated to Vendors, Retailers, Sellers, and, what is worth emphasizing, also to Brands. Just keep in mind Amazon services are used by 300 million daily active users, and everything is clear.
How to start an adventure with Amazon Ads
To start advertising your products on Amazon.pl, you need to set your account to professional. This type of account involves a cost of about PLN 150 monthly. However, this allows you to unlock access to a pretty big advertising space that Amazon offers. But before starting ads, at the very beginning, you need to sell several items without advertising, especially if you want to “Buy Box” button to appear below your products. After requirements fulfillment, you can drive your e-commerce sales through Amazon campaigns.
Types of advertisement to your disposal
Amazon Ads offers four types of advertisements that will help you promote your assortment on Amazon.pl.
Here they are:
- Sponsored Display Ads
- Sponsored Products Ads
- Sponsored Brands Ads
- Amazon Video Ads
In the case of Sponsored Display Ads (formerly known as Product Display Ads), it is the promotion type showing in locations placed on product detail pages. The first display appears on the right, under the “Buy Box” or “Add to Cart” button.
The second display location is below the product description. As in Google Ads, you are taking part in an auction in which everyone, who wants its ads to appear on the pages of specific products or categories, participates. The auction results determine whether your ad is displayed or not.
The second type, Sponsored Products Ads, is the simplest and usually most effective promotional method on Amazon. The items you advertise appear at the top or bottom of the search results, with the signature – sponsored.
Ads are shown in the advertising section of similar product detail pages, allowing customers to instantly move to your product page and purchase it directly from you.
Your ads may be displayed based on keywords automatically selected from the description of your product or based on keywords you decided to tag. The display frequency and target of customers depend on the CPC rate and your budget. The whole process of Amazon advertising is very similar to that in Google Ads.
Sponsored Brands Ads is the third type of promotion on Amazon. However, in order to use it effectively, you have to have many products in a given category and have your own brand.
This advertisement enables you to present several products on one advertising banner above search results. It significantly influences the improvement of brand recognition.
The banner ad includes a logo with details of your company, a header, and three products of our choice.
When the customer clicks on your brand logo is taken to your e-store or a landing page. When the customer decides to click on a product in your ad, then is moved to the product page. It is an attractive tool to increase your brand awareness.
The last type of promotion is Amazon Video Ads. That advertisement leading goal is to promote your image and increase audience impressions. Ads are displayed in various formats across all devices. They can be found on the Amazon home page and subpages of product categories. Additionally, they are also visible on other websites belonging to Amazon. Such a wide range of advertising is dedicated to the biggest sellers who care about the constant presence in their clients’ awareness.
You can create and manage ads, choose formats, tag keywords, set CPC bids in the Campaign Manager tool. There, you can decide whether you want to adjust everything manually, have control over the budget and place of ad displayed, or set an automatic option, in which the algorithm itself will pick the target group, advertisement place, and a bid rate in order to maximize the probability of selling your goods. Simple and effective.
Benefits that will drive your sales
However, the most significant things arising from advertising on Amazon are benefits for your e-commerce sales. The key advantage certainly is reaching more customers – displaying your campaign in the right place can help you boost views, clicks, and, what is most important, sales of your products.
And, there is more like paying for clicks, not impressions – you decide how much you are willing to bid and only pay when customers click on your ads. That gives you great flexibility to monitor spendings and pay only for desired actions.
Another benefit is targeted shoppers based on search terms – customers on Amazon mostly search for a product they need, so finding sellers with key search tags saves them time. You can adjust this feature with relevant search terms to reach ideal buyers.
Benefits from Amazon Ads are tempting but to increase the effectiveness of your advertising strategy on Amazon.pl, you may have to monitor competitive promotional campaigns.
Why wonder what kind of campaign competitors launch if you can monitor them daily and remotely?
If you are willing to be up to date with banner ads as the e-commerce activities of your competitors on Amazon or other marketplaces, just let us know.