Peak season sees heightened consumer demand, making it crucial for businesses to offer attractive deals and ensure a seamless shopping experience to maximize sales.

ROPO, or Research Online, Purchase Offline, refers to a consumer behavior trend where customers conduct research on products online but prefer to complete their purchases in physical stores.

Price remains one of the most critical factors influencing customers' purchasing decisions in the digital environment.

High-quality data is crucial for supporting pricing tools, optimizing sales processes, maintaining a competitive edge, and adapting to evolving consumer trends.

Maximizing marketplace success involves strategic pricing, thorough competitor analysis, and robust brand protection. In today's competitive e-commerce environment, brands must effectively navigate these areas to maintain profitability and consumer trust.

Granularity - what is it and how does the level of detail in store-based data analysis impact business insights and decision-making?

Strategic Category Management can help you win on the Digital Shelf. See how you can boost your sales through Category Management in E-commerce.

Imagine millions of websites are competing to take your place and dominate the market. Because of this, it is so important to know whether your competitors have related products with you or not.

In recent years, Big Data analysis has been in high demand, and there are no longer any projects without involving data sets in some way.