ROPO, or Research Online, Purchase Offline, refers to a consumer behavior trend where customers conduct research on products online but prefer to complete their purchases in physical stores.
High-quality data is crucial for supporting pricing tools, optimizing sales processes, maintaining a competitive edge, and adapting to evolving consumer trends.
Granularity – what is it and how does the level of detail in store-based data analysis impact business insights and decision-making?
Imagine millions of websites are competing to take your place and dominate the market. Because of this, it is so important to know whether your competitors have related products with you or not.
In recent years, Big Data analysis has been in high demand, and there are no longer any projects without involving data sets in some way.
Price analysis is the study of the market value of e-commerce products and services based on supply and demand at any given time. Price analysis is necessary when making business decisions, especially when different pricing options are lower, as is margin, for the same product.
Read on for a grasp of numbers, handy approaches, and how they might affect your e-commerce business this year.
Today, e-commerce is more competitive than ever. This vast menu of competitive activities is forcing Brands and Retailers to really compete for the attention of buyers.
When your products are cruising worldwide to land on retailers’ or marketplaces’ digital shelves, you do not want to be just an observer.