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We are living in a very quickly changing world. One event can change the whole word. Last year exactly that happend, the whole world had to deal with something new, a global pandemic. Most of the companies where unprepared and had to adjust very quickly. Many economists predicted that there will be a change in shopping behavior that will last forever. They were partly right as we are seeing a very strong shift towards e-commerce and those business that already done the ground works earlier had a rather smooth transition. But as the pandemic became more and more familiar to us shopping behaviour moved towards a new normal. Which means we still do our shopping offline but see that online shoppers are as important as those buying in our brick and moartar shops. Hence it is very important to understand the full picture and beside being able to monitor price changes you shoud also look on aspects like your offline product exposision, your digital shelf presence and how your products are being advertised. At Modvise we deliver to our clients a full overview of the maket and give access to amazing offline data that allows you to:

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Content is an essential aspect of any digital marketing campaign. The Content Marketing Institute offers some of the best advice around in terms of how content can help your brand. From industry trends to best practices, their posts offer helpful advice on how to create the best strategies for your business and how your content marketing should play a role in the “bigger picture.

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This live blog allowed people, who may not have been able to make it to the actual event, stay informed and become a part of the discussion even though they were not in attendance. Their blog lets you interact with various industry leaders, while providing their audience with content that is engaging and educational.