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As a brand owner, you would like to keep optimal control over your trademark visibility and reputation even after the manufacturing process is over.

When your products are cruising around the globe to land on digital shelves of retailers or marketplaces, you do not want to be just an observer. You must protect your image and your products, regardless of your location or region of the world. But also knowing exactly how customers react to your presence in online stores. The question is, can a brand identify priorities and optimize actions without adequate knowledge about its market position?

Without access to data harvesting tools, such control is almost impossible or requires a lot of manual work. However, playing with educated guessing on the current level of technology is no longer obligatory. Price monitoring for brands delivers solutions that allow you to control your brand’s performance in online retail. Currently, you can replace educated guessing with business intelligence AI-driven tools.

Price monitoring for brands is a powerful game-changer in the decision-making process. Data extraction technology delivers a wide range of smart solutions that allow you to monitor brand performance and reputation effectively. However, poor quality data is risky and may lead a brand to wrong estimations, anticipations, and reactions. Would you like to work with inaccurate data? The answer is obvious: No. Bad-quality data certainly is not the key to successful decisions in business.

Only the highest quality of information, full of insightful details, guarantees the best possible results of brand monitoring you expect to achieve and lets you react adequately to the dynamics of the market. Stay informed to act as best as you can. Your brand deserves it! To do this, focus on three significant factors we recommend, and monitor them constantly.

Price monitoring for brands and product availability

Availability factor is a significant part of brand monitoring to understand how your products perform in online stores and marketplaces like Allegro or Amazon. Is your offer successful in sales? Are there enough of your items in the store? To avoid running out-of-stock, try to track the availability of your products in multiple online channels simultaneously. Impossible? Quite the opposite! You can collect data from any website, no matter where your product line is placed on the Internet, know your portfolio coverage and the current availability status of your product in the online retail store. 

However, when digital shelves shine empty, you should be aware of risks that your brand may face: 

– losing sales   

– position in search results drops

– no buy button visibility

– reduced customer satisfaction or loyalty crisis

As you can see, apart from the return rates decreasing, your brand image can be strained, and you do not want to let that happen. Ever.

Price monitoring for brands and Share of Search / Category

Regardless of how outstanding the brand’s offer is, no one will notice it if your brand is not visible. That is why visibility in a given category is absolutely crucial. The more visibility you get in the search results, the better your chances are of getting a sale. It is important to monitor keywords and optimize descriptions and images for each stock portfolio – these details matter in the race for top placement on every category listing.

Ratings and Reviews

This factor is essential for tracking brand reputation or avoiding unwanted situations that could harm the brand image. Retailers are pushing the limits of delivering more and more information about items. That fundamentally changes buying behavior. By tracking ratings and reviews, your brand has an opportunity to influence how a product or a product line is perceived by your clients online. View and compare all ratings and reviews about your brand to implement a clear communication strategy for your target group.

When you better understand how your customers behave, you can improve your relationship with them. In addition, by detecting strengths and weaknesses in your brand’s product range, you can redefine your brand strategy or product line. Moreover, by comparing your brand’s performance with competitive products, you will identify items that outperform them to reach a higher level of competitiveness.

By monitoring these 3 important factors, you will get access to valuable insights into the performance of your portfolio in the market and be able to shape your image and reputation in a controlled way – powerful monitoring controllers for brands!