With eCommerce pricing actions becoming more competitive, technology has become a key component to evaluate them. Thanks to advanced machine learning algorithms, all kinds of online pricing activities can be constantly monitored, optimized, and analysed better.
When you want your online business to perform effectively in the long term, you need to consider various price tactics that fit best your company’s selling strategy. One of such is the famous price discrimination.
Prices of products do change every day. It is crucial to understand how these changes impact your business.
Pricing optimization can seem complicated. Although in reality, it is not. It is simply the process of optimizing the price of a product or service.