High-quality data is crucial for supporting pricing tools, optimizing sales processes, maintaining a competitive edge, and adapting to evolving consumer trends.
With eCommerce pricing actions becoming more competitive, technology has become a key component to evaluate them. Thanks to advanced machine learning algorithms, all kinds of online pricing activities can be constantly monitored, optimized, and analysed better.
Today, e-commerce is more competitive than ever. This vast menu of competitive activities is forcing Brands and Retailers to really compete for the attention of buyers.